GM Priceless Beauty
Address: The Mall, Unit 14, Breck Road, L5 6SW, Liverpool, United Kingdom
Email: gm.pricelessbeauty@gmail.com
Telephone: 07411566606
Last updated: 16 September 2026
GM Priceless Beauty (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect personal information in accordance with applicable UK data protection law, including the UK GDPR and Data Protection Act 2018.
- Who We Are
For data protection purposes, GM Priceless Beauty is the data controller for the personal information we collect and use in connection with our services.
Business: GM Priceless Beauty
Address: The Mall, Unit 14, Breck Road, L5 6SW, Liverpool, United Kingdom
Email: gm.pricelessbeauty@gmail.com
Telephone: 07411566606
- Information We Collect
Depending on the services you use, we may collect:
– name;
– telephone number;
– email address;
– appointment and booking information;
– payment and transaction information;
– consultation information;
– relevant treatment history;
– information provided to assess treatment suitability;
– allergies, medication, skin conditions or other relevant information;
– photographs taken before or after treatment, where applicable;
– messages and communications sent to us;
– information relating to enquiries or complaints;
– website and cookie information.
We aim to collect only information that is reasonably necessary for the relevant purpose.
- How We Use Your Information
We may use personal information to:
– manage and confirm appointments;
– provide treatments safely;
– carry out consultations and suitability checks;
– maintain treatment records;
– process payments;
– communicate with clients regarding appointments;
– provide treatment and aftercare information;
– respond to enquiries;
– deal with complaints;
– maintain business and financial records;
– improve our services;
– comply with legal and regulatory obligations; and
– send marketing communications where permitted by law.
- Lawful Basis for Processing
Depending on the circumstances, we may process personal information where:
– it is necessary to perform a contract with you or take steps at your request before entering into a contract;
– it is necessary to comply with a legal obligation;
– you have given consent; or
– it is necessary for our legitimate interests, provided those interests are not overridden by your rights and freedoms.
Where information relating to health or other special categories of personal data is processed, an appropriate additional legal condition will also be relied upon where required.
- Marketing
We may contact clients about our services, promotions or offers where we have a lawful basis to do so.
Where consent is required, we will obtain consent before sending marketing communications.
You can opt out of marketing communications at any time.
- Sharing Personal Information
We may share relevant information with trusted third-party service providers who help us operate our business, including:
– online booking providers;
– payment providers;
– website and hosting providers;
– email and communication providers;
– accounting or bookkeeping providers;
– professional advisers;
– insurers, where necessary; and
– authorities or regulators where legally required.
We do not sell personal information.
- Booking and Payment Providers
If you make a booking or payment through a third-party platform, that provider may process your personal information under its own privacy policy.
The relevant third party’s privacy notice will apply to processing carried out directly by that provider.
- Photographs
Where photographs are taken for treatment records, they are treated as personal information.
Identifiable photographs will not be used for advertising, social media, website content or other promotional purposes without appropriate permission.
Refusing permission for marketing use of photographs will not affect your ability to receive treatment.
- Retention of Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, taking into account legal, accounting, insurance, treatment-record and regulatory requirements.
Different categories of information may therefore be retained for different periods.
When information is no longer required, it will be securely deleted or disposed of.
- Data Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no electronic storage or transmission system can be guaranteed to be completely secure.
- Your Rights
Depending on the circumstances, you may have rights under UK data protection law including:
– the right to access your personal information;
– the right to request correction of inaccurate information;
– the right to request erasure;
– the right to request restriction of processing;
– the right to object to certain processing;
– the right to data portability where applicable; and
– the right to withdraw consent where processing is based on consent.
These rights are subject to certain legal conditions and exemptions.
- Withdrawing Consent
Where we rely on consent, you can withdraw your consent at any time.
Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
- Complaints
If you have concerns about how we process your personal information, please contact us first:
Email: gm.pricelessbeauty@gmail.com
Telephone: 07411566606
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.
- Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, services or legal requirements.
The latest version will be published on our website.
GM Priceless Beauty
The Mall, Unit 14, Breck Road, L5 6SW
Liverpool, United Kingdom
gm.pricelessbeauty@gmail.com
07411566606